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Henkel Uses DATASOUND Display Terminal for In-Store Promotion
Henkel KGaA began an in-store promotion with a DATASOUND Display Terminal at the new Praktiker home improvement store in Berlin on December 4, 2003. The DATASOUND Display Terminal (“DDT”) was central to a promotion of Henkel‘s Metylan adhesives product line. Game cards were distributed to customers who took them to the DDT inside the store, where, at the touch of a button, the DATASOUND Strips on their game cards were scanned and read by an embedded DATASOUND Strip-Reader. The DDT is based upon the proven DATASOUND technology and is a new turnkey system for in-store advertising. The DATASOUND technology enables cost-effective, multimedia solutions that pique customers’ curiosity.
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